About Subty

Subty exists because a lot of real business still happens in Facebook Groups, and the software around it has not caught up.

If you move freight, rent apartments, fix pipes or take design briefs, some meaningful share of your next month’s work is being posted right now in a group you are a member of. It will be answered within the hour, and whoever answers first usually wins. That is not a fair fight against anyone who happens to be holding their phone.

The obvious fix — keep the groups open all day — is a terrible job. It is also the reason people burn out on a channel that is genuinely working for them.

So Subty does the watching. You choose the groups, say what matters in your own words, and get told when something relevant appears. That is the entire product, and we have worked hard to keep it that small.

We are deliberately not an inbox, a CRM, an AI assistant or a social media suite. There are good products in all of those categories. Subty is the one that tells you about the post.