How to write keywords that do not spam you

The first version of anyone’s monitoring rules is almost always too broad. Here is how to fix that in about five minutes.

Write what the customer types, not what you call yourself

A plumber’s instinct is to monitor “plumbing services”. But nobody in distress types that. They type “sink leaking” or “no hot water”.

The same applies everywhere. Shippers do not write “freight forwarding”; they write “cần xe” and “need a truck”. Match the customer’s vocabulary, not your industry’s.

Use phrases, not single words

Single words are the main source of noise. “Truck” appears in truck sales, truck repairs, truck photos and truck complaints. “Need a truck” appears in exactly the posts you want.

Two or three words is usually the sweet spot.

Spend your effort on exclusions

This is the step most people skip, and it does more than anything else.

In a freight group, the majority of posts are driver recruitment and vehicle sales. Excluding “tuyển tài xế”, “bán xe”, “hiring drivers” and “for sale” removes most of the feed in one move — and it keeps working as new posts arrive.

Exclusions always beat includes, so a post containing an excluded phrase is skipped even if it matches everything else.

Start narrow, then widen

It is far easier to add a phrase after a quiet day than to recover from a hundred irrelevant alerts. Begin with the five phrases you are most confident about and let the dashboard tell you what you are missing.

Watch the dashboard for an hour

Every match shows which phrase caused it. An hour of watching that is worth more than an afternoon of theorising, and it usually points at exactly one bad rule.